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Not a friend of Legos, anymore
Source: TheBrickBlogger.com Lego Friends? Not your girls’ friend. Did girls not have enough choices in the doll category? Why doesn’t Lego focus on creating parts for things that girls like to BUILD,...
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It’s the Lego Friends roundup
[update January 12, 2012 to add Impeus.com] [update January 9, 2012 to add children's television creator and dad blogger Jason Tammemagi] There’s been a tidal wave of response to the LEGO Friends...
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Which one is a joke, and which one is the real ad?
Thanks to SPARK Summit and Princess Free Zone Filed under: gender stereotyping, girls and women in media, marketing to children
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Still searching for just where Lego made the wrong turn
The Lego Friends maelstrom continues. Here’s an update. These two videos thoroughly deconstruct gender stereotyping in Lego marketing: Feminist Frequency In part 1 of my two part LEGO and Gender...
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Reading List: Disney Princess Week
Surely National Princess Week deserves to be the impetus for a reading list. Photo: Rebecca Hains Rebecca Hains: …my point is this: The Disney Princess marketing machine is SO huge, so far-reaching,...
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Around the web raising awareness of harmful messages to children
For today, media messages to children that parents should be aware of: Shaping Youth: Boys, Body Image and Sexualization: An Equal Opportunity Destroyer Shaping Youth photo Christian Science Monitor:...
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"See something? Say something." Advertising version
“Don’t you wish your girlfriend was hot like me?” I had decided to get lunch at a new restaurant in town. I believe in supporting local business. Then I saw this cute little marketing card on the...
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A photo essay: What can a girl be?
I took a stroll through the toy aisles of a major retailer with my camera. The aisles with toys for girls are conveniently color coded with pink. The boys’ aisles are blue, of course. This helps you...
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Vote today in the bad toy contest
It’s the TOADY. I do enjoy this annual contest, to select the worst toy of the year, as a counterpoint to the Toy of the Year award – the TOTY – which is sponsored by the toy industry. Sometimes the...
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M-rated video games cross-promoted with children’s building toys
If Halo is rated M for mature game players only, then why the cross-promotion with Megabloks, intended for ages “8 and up”? Please watch this promotional video (or see screenshots below). Please note...
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More social action news: Collaborating for positive messages for girls
The sexy Merida transformation sparked outrage, and now it has sparked something positive. Activists in the fight against sexualization of girls have formed the Brave Girls Alliance to work for healthy...
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Online roundup: Disney critique, food marketing, modeling bad taste, women...
Every week I read compelling stories online that I usually find via Twitter and then share via Twitter. To make sure my precious blog readers don’t miss these great pieces, I’m going to try to post...
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Just a toy? No.
How many times have I read an article criticizing stereotyped toys and toy marketing followed by a bunch of comments to the effect that “Relax, it’s just a toy.” What these misguided commenters fail to...
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Baby apps, teen films, Stride Rite, Marissa Mayer, female-centric media or...
This week, a mish-mash of media readings. First of all, I’m grateful to my friend Melissa Wardy of PigtailPals for putting together this discussion for parents about the Miley Cyrus performance on...
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Parents see their children hurt by stereotyped toy marketing, demand that...
Some parents across the pond decided they have had enough of the gender-stereotyped toy marketing that is being pushed on their kids by retailers. They got organized, and less than a year ago, Let Toys...
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#BraveGirlsWant take back media campaign kicks off Friday
If you are anywhere in or near New York City tomorrow, Friday, Oct. 11 – the second International Day of the Girl Child – get yourself and your daughters down to Times Square for the kick off of the...
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Looking for better options this Halloween?
A Mighty Girl costume selection This dad went shopping with his two daughters for a Halloween costume. At the super store they found a “boys career” section with doctor, fireman and astronaut costumes....
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Inspiring toy ad for girls, just in time for holiday shopping season
A few things about this ad: (see update, No. 4 item, below) 1. It’s inspiring. Marketing does have an effect on all of us, but especially children. There are many girls who are going to see this ad...
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What can a boy be?
On the first nice day of spring in the Boston area, I caught site of this little boy pushing his pink stroller alongside dad, who was pushing his own stroller. Read about the problems with pink...
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Sexist toy marketing: Does it really matter?
Only if you are concerned about women’s stalled progress in STEM fields, and how that potentially effects their own futures in terms of income and fulfilling careers, as well as the innovative and...
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